Chicopee launches ‘Clean City Initiative’ by challenging students to create anti-litter slogan, logo

CHICOPEE – The Mayor’s Clean City initiative officially kicks off this week with a challenge for all students to create a slogan, logo or marketing idea that the city can use to promote the campaign.

The city invites all students from kindergarten through high school to submit proposals. The competition includes charter schools and parochial schools, Mayor John L. Vieau said.

“We’re going to start with our students,” Vieau said in a previous interview. “I really want to focus on our young people to get the message out.”

Through the campaign, he also hopes to reinforce the no-litter rule with students and hopes it will be passed on to parents and other adults.

Students will have one month to complete their file. Winners will be selected at the end of October, Vieau said.

Winners with the best cleanup campaign ideas will have their work displayed on banners and marketing materials that will be used across the city to promote the initiative. Vieau will also organize a pizza night for the winner’s class.

“The Clean City initiative, funded by the City of Chicopee, aims to reduce the amount of trash, debris and illegal landfills,” Vieau said in its announcement. “The program will include enhanced waste reduction activities (and) enforcement elements.”

In addition to the contest, Vieau said he will start the campaign by making sure city property is mowed, brush is cut and trash is picked up. It expands the use of ROCA, a job training program for people who have been involved in the criminal justice system, to pick up litter, clean up graffiti and perform other jobs that Department of Public Works employees n don’t have time to finish.

The city has also seen an increase in the number of organizations organizing more cleanup efforts in problem areas, he said.

The city council also recently complained about tall grass, uncontrollable brush blocking sidewalks, and litter throughout the city. Council Chairman Frank N. Laflamme said Chicopee was starting to look like a “garbage town.”

Councilors said they were particularly concerned about the gateways to the city and the Chicopee Center neighborhood.

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